In iGaming, constant change is not a friend of your backlog.

Domain-savvy help is hard to find.
HOOLOOVOO steps in. Here's how.

A client integration gets committed. A new market gets a go-live date. A platform change can no longer wait.

Who owns the work? How does it get safely to production? You need a partner who already knows iGaming well and can step in fast.

As a proven domain expert, HOOLOOVOO takes a defined part of the change and owns the outcome.

ABOUT US

We are HOOLOOVOO

Since 2014, we have been building and evolving software that sits close to our clients' core operations.

Our deepest experience is in iGaming environments, where product, platform, data and operational dependencies have to work together reliably in production.

From 2023, we are actively incorporating & developing in-house AI products, skills, capabilities and AI solutions for our partners.

We work best as a long-term engineering partner: senior teams, deep client context, and ownership that goes beyond simply supplying capacity.

However, our experience allows us to jump in and add immediate tactical support.

2014: The year we started
~120 people: across engineering, product and delivery
12+ years: inside a major European iGaming environment
90%: team retention

Where we help

Core Platform Architecture and Modernisation

Platform change or an architectural constraint needs a dedicated path to production.

Sportsbook Product Engineering

Feed, Multi-Feed, Odds templates, offer feature and bet life cycle engineering, betting features.

Regulated Market Entry and Technical Readiness

A launch date exists, but technical gaps and remediation ownership are unclear.

Responsible Gambling and Player Protection

Regulatory obligations have become engineering and workflow work.

KYC, Payments and Financial Crime

Identity, payment or AML requirements block conversion, compliance or expansion.

Player Lifecycle and Marketing Technology

Acquisition, Registration, CRM, Retention, promotions and compliance across lifecycle journeys.

Back Office Systems and Operational Intelligence

Operational decisions depend on fragmented data and manual reconciliation.

Casino and Gaming Integration Engineering

Content, aggregation, wallet or gaming platform integrations need specialist ownership.

OUR ROLE

We take a defined part of the change and own the outcome

— an integration, a migration workstream, a regulated workflow or a platform component that needs to evolve.

You keep the decisions that must stay yours. We take on the technology path and delivery.

WHY HOOLOOVOO

Deep iGaming capability and the team to actually get it done

Technical depth, flexible capacity and defined ownership for critical change.

Know the environment

12+ years across sportsbook, casino, payments, KYC, player lifecycle, data and platform dependencies.

You get: less time explaining the ecosystem.

Own the workstream

From technical direction to production, we take responsibility for a defined part of the change.

You get: a clearer route to production, with fewer handovers.

Flex with demand

Extend engineering and delivery capacity when launches, integrations or transformation peaks.

You get: capacity exactly when you need it.

Add specialist depth

Bring in architecture, product, integration, data or regulated market expertise the problem requires.

You get: the right expertise, without a permanent hire.

Stable senior teams

The same senior team carries context from discovery through delivery.

You get: less repeated onboarding and stronger continuity.

Proof-led relationships

A small number of deep, evidence-backed relationships — not a long client list.

You get: depth you can validate through actual iGaming work.

You get capability that stretches with demand, while your team keeps control.

CASES

Proof in practice

From long-term delivery, through architecture, to applied AI.

FDJ (Ex-Kindred Group) · IGAMING

A decade of embedded delivery inside a major European iGaming platform.

Business pressure A complex multi-brand operator needed stable delivery across a platform handling very high transaction volumes and multiple regulated product areas.

Our role Long-term teams across backend, frontend, mobile and Big Data analytics, embedded into client context with stable delivery and domain knowledge.

Delivered scope Sportsbook and casino, mobile apps, payments, KYC, AML/fraud, MarTech systems and continuous frontend development.

"Trust goes both ways and we collaborate in a really good way." — Sören Thörnlund, CTO, FDJ United

"Give them something, let us see how it goes — and it was amazing." — Marcus Smedman, ex CTO, Kindred

12+ years of sustained production responsibility across multiple iGaming domains.

FDJ (EX-KINDRED GROUP) · IGAMING / KYC & BACK OFFICE

Consolidating fragmented customer data

A product-led back office replacing scattered dashboards for a 1.5M+ user customer base.

ProblemKYC back office covered payments, deposits, withdrawals, responsible gaming and risk — but tools built separately forced agents across multiple dashboards for one customer view, slowing analysis.

SolutionWe proposed one consolidated, one-source-of-truth back office, shaped with business, architecture and end-user stakeholders and built UX-first. A cross-functional team migrated features incrementally, retiring legacy tools as each replacement launched.

ResultBroader, faster access to customer data, more efficient operations, and lower development and operational costs across departments — for a base of 1.5M+ active users.

DUALSOFT · IGAMING / ARCHITECTURE

Architecture for a complex multi-product platform

A platform architecture use case: translating iGaming-domain complexity into a practical production path.

ProblemDualSOFT's sportsbook, gaming, accounts, wallet, payments and providers had to evolve as one ecosystem — without becoming tightly coupled custom code.

SolutionWe translated business capabilities, platform constraints and quality attributes into architecture direction, combining Event Storming, Quality Attribute Workshops, service-boundary design, ADRs and visual flows.

ResultA modular architecture with a clear route from requirements to implementation — a shared structure for how capabilities belong, interact, and change safely. 99.99% availability · RPO 0 · 127,500/min peak wallet transactions · 7,500/min peak bet placements

LETZZ · IGAMING / COMPLIANCE

Interpreting regulation with AI

The first AI-powered workspace for compliance — regulatory changes become validated, executable, audit-ready tasks.

ProblemCompliance teams lose enormous time keeping up with regulation, staying reactive instead of a business partner — and here, compliance teams have every reason to be wary of AI — a single wrong answer carries regulatory risk.

SolutionLetzz is an AI-powered workspace built to be reliable — it tracks official regulatory changes, validates them, and guides compliance teams through interpretation and implementation — every answer backed by a clear legal source and audit-ready evidence, grouped by area.

ResultLetzz already saves iGaming operators significant research time, and secured its first investment from Henrik Tjärnström, former CEO of Kindred Group.

DUALSOFT · IGAMING / DOCUMENTATION

AI archaeology of legacy code

A team of 11 specialized AI agents that dig knowledge out of source code and generate verified documentation.

ProblemA fully integrated sports betting platform used by partners and players across multiple countries, built over 20+ years, lacked formal technical documentation. Generic AI models fail here — skip things and fabricate.

SolutionWe defined a repository for the PoC and used AI in a multi-agent code analysis approach — "AI Code Archaeologist": 8 extractor agents worked in parallel, 3 assembled findings into business-language documentation. AI works only where it's irreplaceable, while deterministic software handles everything that needs to be precise, under strict anti-fabrication controls.

ResultVerified documentation from a single command in under an hour — work that would take engineers weeks — passing 360 automated tests and 73 consistency checks.

HOW WE ENGAGE

Assess, Design, Deliver

Clarity: assess, then design, then deliver if you want us to
Direction set: design if needed, then deliver

Assess

USE IT WHEN: When the problem or the production path is not yet clear.

WHAT YOU GET: Constraint map, technical gaps, dependencies, options, risks and a recommended ownership and delivery path.

Design

USE IT WHEN: When the outcome is understood but the route to it is not defined.

WHAT YOU GET: Target architecture or solution design, decision records, interface boundaries, migration path, acceptance model and delivery plan.

Deliver

USE IT WHEN: When a feature, component, integration, migration or workflow is ready to be built.

WHAT YOU GET: Named owner, agreed remit, delivery cadence, acceptance conditions, governance, production transition and an end condition.

OWNERSHIP

You keep the decisions that must stay yours

What HOOLOOVOO can own:

Discovery and technical constraint mapping
Solution and platform architecture where that fits your context
Migration of defined legacy components once direction is set
Integrations, customisation and regulated workflows
Technical readiness and remediation for a named jurisdiction
Back office systems, reporting, BI analytics and reconciliation
Test strategy, implementation and acceptance support
Production transition and agreed post launch support

What stays with you:

Product and commercial strategy
Trading, pricing and risk policy
Regulatory interpretation and legal accountability
Provider selection where it is a business decision
Player impacting thresholds and actions
Risk appetite
Final acceptance and go live authority

Limited internal architecture ownership

We can lead assessment, design and bounded delivery.

Mixed internal capability

We co-create the direction and own a defined workstream.

Mature architecture function

We execute against your direction and add specialist depth.

HOW WE DELIVER

AI powered delivery, controlled decisions

AI is part of the engineering toolchain

Discovery synthesis and requirement analysis
Domain and dependency mapping
Rapid prototyping and spike solutions
Code assistance and refactoring support
Test design, generation and edge case exploration
Documentation and architecture decision records
Knowledge retrieval and engineering onboarding
Log and data investigation support

People stay accountable

Architecture and technical direction
Code quality and security
Testing standards and release decisions
Production ownership and incident response
Regulated and player impacting decisions
Final acceptance and go live

AI is a capability layer across how we work and, where it is genuinely useful, inside the workflows we build. Humans still make the decisions.

Let's protect your roadmap.

Where and how – we're ready to listen.